Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Example of a digital marketing plan for an e-commerce store

By now, you will have already recognized the importance of building an effective marketing plan that should be tailored to each business and field. We will now go through the example of a marketing plan designed for a luxury shoe brand.

As previously stated, this marketing plan should be the culmination of all the other factors mentioned previously.

Brand positioning

This is a luxury brand in the field of flat footwear and leather goods, focused on customer satisfaction and handmade production. The brand is concerned with gender equality, the education of young girls, and the environmental impact of its production.

Buyer persona

Alice—"I prefer to opt for quality products that last for many years, rather than using fast fashion and having a wardrobe like everyone else."

  • Women between the age of 24 and 44 with a higher education

Interests and opinions

  • Feminist; believes...