Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Email marketing with Drupal

Email is one of the best ways to communicate with your customers, and audience in general. That's why it's usually the go-to channel for customer communications. This preference isn't only applied to businesses; many customers also prefer to interact with their suppliers this way. Email is low-cost, fast, trackable, segmented, and can even be proactive. The level of engagement of your recipients will vary immensely depending on the type of relationship they have with you, whether they are already customers or just subscribers, on what stage of the customer journey they are, and, of course, on what type of email is being sent. Transactional emails, from your customers' point of view, are much more important than "just" another marketing email from you.

To better clarify the above statement, let's first differentiate between the different types of emails that can be sent: transactional emails and marketing emails. Both...