Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights


Although Drupal isn't connected directly with the creation of PPC campaigns, there are some steps that are necessary to maximize your investment in Google Search campaigns. Those steps are primarily related to sharing with Google whenever a conversion has happened on your website and sharing remarketing audiences. There are other more advanced integrations with Google Ads, but I'll leave that for later (Chapter 8, Marketing Your Drupal Commerce Store).

Figure 5.11 – Google Ad for Drupal development services


To learn how to create a Google Search campaign, navigate here:

Let's look at how we can set up conversion tracking for your website via Google Analytics:

  1. Everything becomes easier if you just add Google Analytics to your Drupal website. To add Google Analytics to your website, install one of the most popular Drupal modules: Google Analytics (https...