Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Implementing an open source web analytics solution

Matomo, formerly known as Piwik, is a free (GPL licensed) web analytics software platform. The open source project is available for download at For instructions on how to install the on-premises version of the server, go to There's also an option for Matomo to run in the cloud, where you can try it for free ( This option is great for getting a feel for what it's possible to do with it without having to set a server for testing.

Matomo Analytics is well featured, and you can count on features including the following:

  • Real-time data
  • User segmentation
  • Event tracking
  • Custom dimensions
  • Site speed and page speed reports
  • Site Search analytics
  • Marketing campaign tracking
  • Goal conversion tracking
  • Analytics for e-commerce
  • Customizable dashboards and reports
  • And many...