Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Example of a digital marketing plan for a Drupal agency

You should write your digital marketing plan in such a way that it is clear and easily understood by you and your team. It can be presented as a traditional marketing plan document or formatted as a table (as in the following example), as a slideshow presentation, or as a mind map—my personal favorite.

The audience for this digital marketing plan is internal users in your company. It's expected to be done by a team, and all the choices and conclusions should be shared and understood by everyone involved. If you are selling a digital marketing strategy to an outside party, then this customer would probably want something more like a traditional marketing plan, where your rationale is meant to be included in the written document.

Brand positioning

"We build Drupal projects that are prepared to explore digital marketing to its maximum. We recognize the importance of having projects delivered on time and...