Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Live chat for sales and support

Customers always expect the best support, and the best means fast; really, really fast! Nowadays, when customers are in the mood to purchase and have a query about a product, they're not going to wait for an email response or sit in a phone queue. They want their answer instantly. That's why live chat is an excellent addition to any online store.

As you'd expect, there are many solutions available. There is one that I consider to be the best: it's free, it has many features (some of which must be paid for), and it integrates perfectly with Drupal; it is You can sign up for free here:

Adding live chat to Drupal

The process to add an external live chat to Drupal is very similar to the one described here, no matter which solution you choose. Let's see how it's done:

  1. If you haven't yet done so, create a free account at