Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Connecting Drupal Commerce to Google Shopping

Google's Merchant Center uses primary feeds to display your products on Google, so you need to create a Drupal Commerce products feed. To do so, we'll be creating a dynamic feed with views that follow Google's Product data specification The feed must have all the required fields from the specification. The data structure is usually specific for each Drupal Commerce project, so the samples displayed should be taken as an example only.

Let's look at the steps for creating a feed of Drupal Commerce products for Google Shopping:

  1. To promote your products with Google Shopping, you need to have a Google Merchant Center account. If you haven't got one yet, create one at
  2. On the Drupal side, you'll need to install the Views Data Export module ( This module allows...