Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Implementing Google Analytics

Google Analytics allows you to evaluate and analyze your customers' behavior, user experience, online content, device performance, and a variety of other factors. Google Analytics has a massive number of reports available.

Figure 7.6 – Example of a Google Analytics report

There are primarily two popular options when it comes to adding Google Analytics to your Drupal website. The easiest one is by installing the contributed module with the same name, Google Analytics (, while the other option is to use Google Tag Manager. So, let's see how to set up both.

Before anything else, you need to create a Google Analytics account and obtain your web property tracking ID, if you haven't yet done so. Please navigate here for more detailed instructions:

Adding Google Analytics using the contributed module with the...