Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Planning your work, keeping your pace

The following modules that will be presented all make use of a tool known as a Kanban board. Kanban is a Japanese word that means "visual signal" and has been used to describe a workflow management system for defining and organizing work. It allows you to better see your work and hence maximize productivity. It originated in manufacturing and was later claimed by Agile software development teams. The Kanban method is much more than this, but you can get started by making a board with three basic columns – "Requested," "In Progress," and "Done," – and placing cards in each column. Each Kanban card represents a work item, and each column on the board represents a process stage. By mapping all project tasks to cards on this Kanban board, you and all team members may visually track and monitor every task's status in real time. The most significant benefit of using Kanban for digital marketing...