Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Sending SMS and push notifications using Drupal

SMS marketing can be used to send promotional campaigns, but I think that the better use for it is sending transactional messages. An SMS is a great way to communicate time-sensitive offers and urgent updates about events or customer orders because those text messages are one of the most direct lines of contact with anyone these days. For example, if you booked a dentist appointment several weeks ago, you will be happy to receive an SMS reminder a few hours before that event. Don't forget that because people see their phone number as something very personal, you need to always have their consent to receive these types of messages from your business.

Sending SMS through Drupal

There's a considerable number of third-party gateways to send SMS. Luckily, Drupal has a module that facilities the integration between many of them. That module is SMS Framework ( Other modules can then...