Summary
In this chapter, you have learned the basics of e-commerce marketing, including how to create promotions and coupons with Drupal Commerce and how to send automatic email reminders to your customers when they haven't finished their orders.
We have also been through the steps of creating product feeds for Google, Facebook, and Instagram using different approaches. The integration between Google Analytics and Drupal Commerce is vastly improved by adding support for Enhanced Ecommerce Reports.
Finally, we saw how to quickly add a live chat tool to our online store. If nothing else, you've learned that being closer to our customers and making them feel safe and supported throughout the purchasing process is mandatory for the success of any online store these days.
In the next chapter, we'll focus on how Drupal can assist you when it comes to running and managing your team, as well as how it can help you to complete your daily digital marketing activities...