Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights


In this chapter, you have learned the basics of e-commerce marketing, including how to create promotions and coupons with Drupal Commerce and how to send automatic email reminders to your customers when they haven't finished their orders.

We have also been through the steps of creating product feeds for Google, Facebook, and Instagram using different approaches. The integration between Google Analytics and Drupal Commerce is vastly improved by adding support for Enhanced Ecommerce Reports.

Finally, we saw how to quickly add a live chat tool to our online store. If nothing else, you've learned that being closer to our customers and making them feel safe and supported throughout the purchasing process is mandatory for the success of any online store these days.

In the next chapter, we'll focus on how Drupal can assist you when it comes to running and managing your team, as well as how it can help you to complete your daily digital marketing activities...