Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

How to create a digital marketing landing page

As you should know by now, content isn't limited to articles or blog posts. Any type of media can be considered content to be used in your content marketing strategy. That's not all; the website pages created specifically for a marketing or advertising campaign are also content. Individually, they are probably the most important piece of content your Drupal website contains since they are built with only one objective in mind: achieving the goal you set for your marketing campaign. In marketing parlance, we call that the CTA (Call to Action) of the landing page. Having that single focus, these pages can increase the conversion rates of your marketing campaigns and, as a result, lower your cost of acquisition of a lead or customer.

When working with Drupal, one of the most common challenges you will come across is What is the right way to do this? Drupal is so flexible, and it provides so many modules (many thousands!), that...