Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

A Drupal simple web analytics solution

Drupal core has a Statistics module that only reports when and how many times a page was viewed. It's enough to give you an idea of your most popular pages, but not much more.

The reason may be that developing a complete web analytics solution that also scales is technically tricky, and since there are already external tools that are free and very popular, Drupal doesn't have a tremendous native offering in this field, like we are used to having. Let's check the list of modules that can get you the information you need if your needs are just the basics.

The Statistics module includes a Popular content block that displays the most 
viewed pages (today and for all time) and the last viewed content. To use the block, do the following:

  1. Enable the Statistics core module.
  2. Enable the Count content views option on the statistics settings page at /admin/config/system/statistics.

Figure 7...