What this book covers
Chapter 1, Fundamentals of Digital Marketing, covers the many digital marketing tools and tactics available, as well as their strengths and weaknesses, and then explains how to develop a digital marketing strategy.
Chapter 2, Building Your Own Digital Marketing Plan, explores how to build a digital marketing plan for a Drupal agency and an e-commerce store.
Chapter 3, Setting up Your Drupal Playground, covers how to set up a local Drupal installation with demo content for a website or an e-commerce store and install the digital marketing checklist module.
Chapter 4, Content Is King, explores how Drupal excels at managing and organizing all digital content, translating content, and creating landing pages for marketing or advertising campaigns.
Chapter 5, Generating Website Traffic, focuses on tools that generate traffic to a Drupal website or online store, through SEO, social media, PPC, and other channels.
Chapter 6, Communicating with Your Customers, shows how to communicate with prospects and customers, using email, newsletters, SMS, and app push notifications.
Chapter 7, Measuring Success Through Web Analytics, demonstrates how to integrate two of the most widely used web analytics tools with Drupal.
Chapter 8, Marketing Your Drupal Commerce Store, explains how to apply e-commerce marketing to Drupal Commerce online stores.
Chapter 9, Tools to Help You Be More Efficient and Productive, explores how Drupal can assist in the management of day-to-day digital marketing tasks.
Chapter 10, Taking Drupal's Digital Marketing to the Next Level, explains how to integrate with external CRM, marketing automation, and customer data platforms, as well as how to customize the Drupal visitor experience, and finishes with Drupal and digital marketing forecasts for the future.