Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Implementing a cart abandonment recovery email

Brands spend a lot of money attracting visitors to their online stores, but most of these visitors leave without making a purchase. Abandonment cart rates vary by sector, but usually, they're around 70 to 80%! There are many reasons for adding a product to the cart and never completing the purchase, but the most common ones are as follows:

  • Finding the checkout process confusing
  • The shipping costs and other delivery fees
  • Having trouble finding a coupon code
  • The obligation of creating an account
  • Finding a store untrustworthy and other security concerns
  • Not actually intending to buy anything; just browsing and using the cart as a wishlist or a cost calculator

It's essential to differentiate cart abandonment and checkout abandonment. They happen in different stages of the customer journey, and both are relevant in assessing whether everything is going as expected. Of course, checkout abandonment...