Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights


In this chapter, you have learned how to configure two powerful modules to help you and your team manage your day-to-day digital marketing tasks. From time management to team synergy, it's crucial to become increasingly more efficient, active, and productive in this challenging era.

Now that you know how to use Content Planner and Burndown to your benefit, extracting the most out of your work and your team's effort will be easier. Remember that defining your plan is a paramount step toward a successful business – and this extends beyond the marketing world. Planning, scheduling, and thinking ahead are skills you must master in order to stay relevant and succeed.

We are approaching the end of this book. In the next and final chapter, I will shed some light on more advanced topics relating to Drupal, such as marketing automation, website personalization, AI marketing, and what to expect from Drupal in the future.