Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Installing a Drupal website on your machine

One of my preferred ways for running Drupal in a local development environment is with a Docker-based solution. There are several available, the most popular being Lando, DDEV, and Docksal. All of these are open source projects and, of course, free. My favorite is Lando, but whichever you choose from this list will undoubtedly serve you well. The main advantage of using these solutions is you can guarantee that your development environment meets the Drupal system's requirements and dependencies, so you don't need to worry about that. These solutions can be set up in a very advanced way, but all of them have premade configurations that speed up the process of setting your environment ready to run Drupal.

There are many ways in which you can install Drupal, but the recommended way is through Composer. Composer is a package management tool for PHP. The process can be a lot more straightforward if you have Composer globally installed...