Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights


In this chapter, you learned that many digital marketing tools and tactics are available to you, but each tactic has its strengths and weaknesses. You can't do them all; no one has unlimited resources! Your marketing plan should have the right mix of digital marketing tactics. First, you need to find out exactly what your business challenge or objective is. After that, you can decide on the best strategy to follow that you believe will get you there. Only then will you determine the amount of energy to allocate to each tactic.

In the next chapter, you will see how we can put all this together and build a digital marketing plan for a Drupal agency and an e-commerce store. You will learn how to set the objectives, define a strategy, and choose the right mix of digital marketing tactics.