Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 9: Tools to Help You Be More Efficient and Productive

To be efficient and productive is the ultimate goal, because that usually leads to better results, doesn't it?

No matter which software you're using, which field of business you specialize in, how long you've been working, or what kind of work you do – if you are even a little bit work-driven and your job is something important to you (and if you're reading this book, I'm guessing it is!), you care about becoming more efficient, doing more with less work, and increasing your productivity to the maximum.

What exactly does this mean? It means that rather than working to place a "checkmark" in front of all your tasks, you work in order to make sure that you improve processes and do your best. You also want to have a positive impact on your team and make sure you do everything you can to help them work better, for their benefit and the benefit of the whole company or project...