Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 3: Setting up Your Drupal Playground

The next chapters will consist primarily of Drupal examples on how to do digital marketing with and on Drupal so you can try them on your own. In this chapter, you will learn how to set up a local development environment with the latest Drupal version to quickly try the book's examples. Since the recipes are targeted at general websites and e-commerce stores, you will learn how to set up both types of websites locally, which will already have some real content to make it more interesting.

Many of the examples in this book consist of installing and configuring Drupal modules, made available by the Drupal community, to help you achieve your marketing goals. I think that a great way to start is by learning how to install one of those modules: Digital Marketing Checklist. This is a module I developed to help you keep track of all the tasks you need to have a successful digital marketing strategy in place.

The main topics we will...