Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 4: Content Is King

Not surprisingly, Drupal excels at managing your content. Drupal started as a Content Management System (CMS), so features such as adding, publishing, editing, or removing content from your website are naturally available. However, there are many more features that make Drupal a powerful web content management platform:

  • A content modeling framework for structured and unstructured content
  • A what you see is what you get (WYSIWYG) content editor
  • Flexible content categorization through the taxonomy system
  • Full-text search support
  • In-place editing
  • Multi-language support
  • Accessibility support
  • Excellent search engine optimization right out of the box
  • Content delivery supported for multiple channels
  • Flexible publishing workflows, revisioning, and content moderation
  • E-commerce and marketing features
  • An API to add new features or customize existing ones
  • All kinds of third-party integrations through available...