Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 5: Generating Website Traffic

In this chapter, you will learn how to implement some techniques for bringing traffic to the website in Drupal, namely search engine optimization, pay-per-click ads, social media, and affiliate marketing. Drupal will once again prove to be a very adaptable tool that can implement whatever it is you need for your digital marketing strategy to be a success.

In this chapter, we will cover the following topics:

  • Search engine optimization
  • How to safely move your old website to Drupal
  • Pay-per-click (PPC)
  • Social media
  • Implementing an affiliate program

If you skipped chapters 1-3, I strongly recommend that you read them to better understand and follow the techniques presented in this chapter.

We will start with what is frequently (if not always) the first thought concerning linking digital marketing and Drupal.