Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 7: Measuring Success Through Web Analytics

By now, you already know the importance of measuring your digital marketing campaigns' impact on your bottom line. Indirectly, one metric that can be revealing (although simplistic) is the amount of traffic (visits) your website is getting. So, one of the first things you do when launching a new website is set up some way to collect information about those visits. That is called web analytics, and it allows the collection, reporting, and analysis of website data and related digital marketing campaigns.

There are countless web analytics solutions you can implement, many proprietary and some open source. It's common practice among digital marketing professionals to use external web analytics solutions to measure web traffic. Still, if your needs aren't extensive, you don't need to install any solution outside Drupal's offerings. Suppose your needs are more advanced (and I imagine they will be). In that case...