Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 6: Communicating with Your Customers

One thing that I constantly tell my team is to always communicate with our customers. That's how we humans build relationships. In my home country, Portugal, we have the saying "Longe da vista, longe do coração," which I think must have some correspondence in all other languages… In English, the rough equivalent is "Out of sight, out of mind." This is very true, especially in the business world, and in the marketing area, it's even more true – if your customers don't "see" you, they forget all about you. They will do business with the ones they remember.

Drupal is a great tool for communication, not just in the passive form when your visitors read your content, but also much more actively by initiating the conversation. Let's find out some ways Drupal provides to do just that.

In this chapter, we will cover the following topics:

  • Email marketing with Drupal...