Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 2: Building Your Own Digital Marketing Plan

It's vital that your digital marketing plan supports the overall goals and strategies set in the company's overall business plan. However, it can also simply be part of a more overarching marketing plan that includes marketing aspects other than just the digital front. Since this book's focus is digital marketing, I'll leave that topic out, but don't forget that this planning is not meant to be an isolated endeavor.

I invite you to follow the step-by-step guide with your own brand in mind. At each step, stop and think about it, and about how it applies to your company or brand. Then, write down your thoughts and insights. By doing so, you will notice that just the simple exercise of doing a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis works wonders on your own perception of your company.

Here are the main topics we will cover in this chapter:

  • A step-by-step guide to building...