How to create a digital marketing landing page
As you should know by now, content isn't limited to articles or blog posts. Any type of media can be considered content to be used in your content marketing strategy. That's not all; the website pages created specifically for a marketing or advertising campaign are also content. Individually, they are probably the most important piece of content your Drupal website contains since they are built with only one objective in mind: achieving the goal you set for your marketing campaign. In marketing parlance, we call that the CTA (Call to Action) of the landing page. Having that single focus, these pages can increase the conversion rates of your marketing campaigns and, as a result, lower your cost of acquisition of a lead or customer.
When working with Drupal, one of the most common challenges you will come across is What is the right way to do this? Drupal is so flexible, and it provides so many modules (many thousands!), that...