Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Chaining campaigns together

More often than not, when one campaign ends or reaches a certain point, another separate campaign has to respond accordingly.

A master builder not only has a clear strategy to chain campaigns together, they also leave plenty of breadcrumbs for others to follow and understand what is occurring.

For this recipe, let's assume that when Campaign A (sales promo) ends, we want to trigger Campaign B (prospect nurture) to start.

Getting ready

We need to create a tag in a Functional category that will be used to chain together the campaigns. Once that is created, we need to be inside Campaign A.

How to do it...

  1. Open the sequence in Campaign A where we want to trigger Campaign B.

  2. Add a new Apply/Remove Tag process to the sequence's flow at the appropriate point. In the example here, we are triggering Campaign B after the last e-mail in the Campaign A sequence:

  3. Apply the functional tag that is being used to chain the campaigns together:

  4. Leave a canvas note explaining what campaign...