More often than not, when one campaign ends or reaches a certain point, another separate campaign has to respond accordingly.
A master builder not only has a clear strategy to chain campaigns together, they also leave plenty of breadcrumbs for others to follow and understand what is occurring.
For this recipe, let's assume that when Campaign A (sales promo) ends, we want to trigger Campaign B (prospect nurture) to start.
We need to create a tag in a Functional category that will be used to chain together the campaigns. Once that is created, we need to be inside Campaign A.
Open the sequence in Campaign A where we want to trigger Campaign B.
Add a new Apply/Remove Tag process to the sequence's flow at the appropriate point. In the example here, we are triggering Campaign B after the last e-mail in the Campaign A sequence:
Apply the functional tag that is being used to chain the campaigns together:
