Despite the proliferation of the Internet and smartphones, offline media can still be an extremely powerful lead generation channel. Strategically placing a URL somewhere within a letter, billboard, and so on gives us the ability to collect leads automatically.
Strategy is all based on context, so for this recipe, let's pretend we are going to be generating leads for a charity using a flyer that has already been designed.
Connect them as shown in the following image and rename all elements for visual clarity:
Double-click on the web form goal to edit its content.
Add the following fields to the form:
First Name
Last Name
Email
Phone
Create a custom Text Area field for inquiry comments.
Add this custom field to the form using the Other snippet and leave as optional.
Click on the Submit button to change the call to action.
Change the Button Label...