Having a progressive funnel allows the hottest leads to move at their own pace while normal leads can be nurtured and bubbled up over time. Pay Per Click (PPC) can be very expensive but those costs can be minimized over time using a progressive funnel.
For this recipe, let's pretend we are a service-based company (like a plumbing business) running PPC ads so people can request a service call.
Drag out a new traffic source, three web form goals, and two sequences.
Connect them as shown in the following image and rename all elements for visual clarity:
Double-click on the Step 3: Time of Day Preference web form goal to edit its content.
Add a hidden e-mail field to the form and a radio button for call time preferences.
Click on the Submit button to change the call to action.
Change the Button Label to
Call Me Then!and select Center alignment; click on Save.Add a Title snippet above all the fields...