Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Setting up web analytics

Infusionsoft has some built-in web tracking that creates anonymous visitor profiles per device. When someone opts in through a web form, if there is a visitor profile for that device, Infusionsoft will merge their visitor activity into the contact record. This allows us to dig deeper into the browsing behavior of our database.

This recipe shows how to find the web analytics tracking code so it can be placed on your website(s).

Getting ready

We need to be logged in to Infusionsoft and inside a specific account.

How to do it...

  1. Hover over the Infusionsoft symbol in the upper-left side of the page, navigate to the Marketing column, and click on Lead Generation:

  2. In the Web Tracking section, click on Web Analytics:

  3. Click on the green Get Tracking Code button to display the web analytics tracking code:

  4. Copy and paste this code into the header of any page(s) we want Infusionsoft to track.

How it works...

When the tracking script is loaded on our website, Infusionsoft creates a visitor...