When we can segment our customer database based on someone's most recent purchase, it unlocks an entire world of automation potential.
This information can be used to plan promotions, automatically switch paths, or simply enhance an existing report for a deeper layer of insight.
This type of segmentation cannot easily be performed retroactively, so the sooner a business implements this recipe, the sooner they begin building their lake of data.
We need to be logged in to Infusionsoft, inside a specific account and in a new campaign. We also need to have:
The shopping cart configured or a live order form
The last purchased segments we want to track created as tags, for example
Last purchased -> within 30 daysLast purchased -> within 30-90 daysLast purchased -> within 90-180 daysLast purchased -> within 180 days-1 yearLast purchased -> over 1 year ago