Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Building a one-click upsell or downsell chain

Similar to the previous recipe, we can create a series of one-click offers for additional upsell or downsell opportunities. This is a great strategy when we have a variety of complementary products/services that enhance the original purchase.

Since this recipe is simply an extension of the previous recipe's strategy (and to avoid a needless duplication of steps), we are going to begin with that existing structure and build from there.

The strategic context of this recipe is to offer a payment plan on the initial upsell product if the customer declines the original upsell and offer a higher ticket item if they do choose the original upsell.

Getting ready

In addition to being logged in to Infusionsoft and inside a specific account, we also need to have the following:

  • The previous recipe built

  • An action set that creates an order for the downsell offering

  • An action set that creates an order for the second upsell offering

  • A web page for customers who decline...