In this age of technology, relationships are king. The more channels we can connect with someone, the greater the potential for a relationship. By intentionally asking people to follow us, we can systematically build more communication channels to the database.
For this recipe, let's pretend we want to invite people to follow us on Twitter.
Drag out a new tag goal, link click goal, and one sequence.
Connect them as shown in the following image and rename all elements for visual clarity:
Create a campaign link and set it as the social profile URL.
Create a functional tag to trigger the campaign.
Double-click on the tag goal and configure it for this functional tag; click on Save:
Open the connected sequence, drag out a new Email step, connect, and rename it appropriately:
Double-click on the Email step and write a simple follow request. Make sure the follow links in the...