Every website needs to have some method for people to make general inquiries. This is particularly important for service-based businesses that operate locally. If a website is missing a simple Contact Us form, that means good leads from our hard-earned traffic are slipping away. Fixing this hole in our online presence creates another lead channel for the business.
We need to be editing a new campaign and have some manner of getting a form on our site (either ourselves or via the webmaster).
Connect them as shown in the following image and rename all elements for visual clarity:
Double-click on the web form goal to edit its content.
Add four fields to the form:
First Name
Last Name
Email
Phone (can be left as optional)
The following screenshot shows these four fields:
Add this custom field to the form using the Other snippet and leave as optional...