A lead magnet is exactly what it sounds like: it is something designed to attract new leads like a magnet. Offering some digital resource in exchange for contact information is a common example of a lead magnet.
A lead magnet can take many different forms, such as:
PDF
E-book
Slideshow
Audio file
This is by no means an exhaustive list. Automating the delivery and follow-up of a lead magnet is a simple and very powerful way to save time and get organized. This recipe shows how to build a mechanism for capturing interested leads, delivering an online lead magnet via e-mail, and following up with people who download it.
We need to have the lead magnet hosted somewhere publicly that is accessible via a URL and be editing a new campaign.
