Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Building a lead magnet delivery

A lead magnet is exactly what it sounds like: it is something designed to attract new leads like a magnet. Offering some digital resource in exchange for contact information is a common example of a lead magnet.

A lead magnet can take many different forms, such as:

  • PDF

  • E-book

  • Slideshow

  • Audio file

This is by no means an exhaustive list. Automating the delivery and follow-up of a lead magnet is a simple and very powerful way to save time and get organized. This recipe shows how to build a mechanism for capturing interested leads, delivering an online lead magnet via e-mail, and following up with people who download it.

Getting ready

We need to have the lead magnet hosted somewhere publicly that is accessible via a URL and be editing a new campaign.

How to do it...

  1. Drag out a new web form goal, link click goal, and two sequences.

  2. Connect them as shown in the following image and rename all elements for visual clarity:

  3. Create a Campaign Link and set it as the public download...