Social proof is very persuasive. People tend to trust their friends and family more about a buying decision than anything else. Having a system to ask for referrals from your existing customers is a great way to lower customer acquisition costs because referrals are normally easier to close.
Drag out a new note goal, web form goal, and two sequences.
Connect them as shown in the following image and rename all elements for visual clarity:
Double-click on the note goal, configure the information, and click on Save:
Double-click on the web form icon in the lower-left corner of the web form goal to open Goal Settings.
Change the goal so it can be achieved by any contact; click on Save:
Add the following fields to the form and mark them as required:
First Name
Phone
Update those field labels to be
My Friend's NameandMy Friend's Phone Number.Create...