The third phase of lifecycle marketing is Wow. This chapter concerns itself with different tactics to Wow your new customers.

There is a general flow to the recipes and, while each can stand by itself, a new business would be advised to start at the top and work their way down.

If a small business were to implement every recipe in this chapter, I feel very strongly that their business would not only earn more per customer, but the costs to acquire a customer would go down because the automated systems would support a completely delightful experience—an experience they would surely tell their friends about.