Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Building an automated Twitter offer

Twitter has an ad product called a Lead Generation Card where users can redeem offers directly from within their feed. This sends their name, username, and e-mail to whomever is running the offer. Infusionsoft has built-in integration that makes it easy to automatically follow up with new leads acquired in this way.

However, a Lead Generation Card is not an ad by itself. It has to be attached to a promoted tweet. Meaning you can use the same Lead Generation Card across many different ads.

Similar to a strategy, an offer is all about context. For this recipe we are going to pretend that the offer on the Lead Generation Card is for the user to redeem an e-book.

This recipe has two parts:

  • First, we are going to build the Infusionsoft backend to deliver the e-book

  • Then, we are going to create the Lead Generation Card

Getting ready

We need to have:

  • A Twitter profile

  • A Twitter ads account

  • An image to use for the Lead Generation Card

  • A URL for your company's privacy page...