Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Building a long-term prospect nurture

To close out this chapter on selling with Infusionsoft, we are going to implement a strategy ensuring that if someone is not ready to buy now, they don't slip through the cracks and become a totally lost prospect. After all, just because they don't buy now, doesn't mean they can't in the future.

The high-level strategy behind a long-term prospect nurture is to reach out every once in a while with a small bit of value and make it easy for the person to request a phone call.

For the context of this recipe, we are going to be building a six-month nurture that delivers three quality online resources. Of course, this recipe is easy to extend longer depending on the nature of our customer's buying cycle.

Getting ready

We need to be logged in to Infusionsoft, inside a specific account, and inside a new campaign. In addition to this, we are assuming:

  • An In Long Term Nurture stage exists

  • We have three URLs, one for each nurture resource

How to do it...

  1. Drag out two stage...