Book Image

Infusionsoft Cookbook

By : Paul Sokol
Book Image

Infusionsoft Cookbook

By: Paul Sokol

Overview of this book

Table of Contents (18 chapters)
Infusionsoft Cookbook
About the Author
About the Reviewers

Implementing an automated cart abandon follow-up

When selling products online, people may fall out during the checkout process and not complete their order. This is just something that comes with the territory, which is similar to the fact that people will unsubscribe from your lists occasionally.

By implementing an automated follow-up when people fail to complete their purchase, we can recoup sales that would have otherwise never occurred.

Getting ready

We need to edit a campaign that is driving traffic to a live order form for a purchase.

In the context of this recipe, we are assuming that the campaign model starts off looking like this:

How to do it...

  1. Drag out a new link click goal, sequence it, and connect/rename it, as shown here:

  2. Double-click on the link click goal and select all links in all sales e-mails that are pointing to the order form; click on Back to Campaign:

  3. Double-click into the cart abandon sequence and connect a Timer and Email step, as shown here:

  4. Double-click on the Email step...