Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Summary

After completing this chapter, you should be able to document a cross-cloud customer data strategy for a new or existing Salesforce customer. You should also be able to specify which identifiers from each system need to be synchronized and why.

When creating a full picture of customer data, you can work with legal experts to document a plan for compliance with relevant privacy laws and standards.

For customers that have existing live data that pre-dates the integration effort, you should be able to describe the additional challenges they may face with data duplication and Subscriber Keys, as well as how to address them.

Finally, if Experience Cloud is part of the B2C solution architecture, you should have a high-level understanding of how to integrate the Experience Cloud's public-facing site with a B2C Commerce storefront seamlessly.

In the next chapter, we'll move on from fundamentals such as the integration architecture and the customer data strategy...