Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Summary

Based on the information in this chapter, you should be prepared to explain the role of Marketing Cloud in a B2C solution, including how it interacts with other components of the solution, such as B2C Commerce and Service Cloud. You should also understand the way Marketing Cloud is composed of multiple components, and which of those components are most important in an integrated solution.

When designing a cross-cloud data model in a B2C solution, you should know how to leverage Marketing Cloud lists and Data Extensions and the capabilities and constraints of each. You should also be able to work with a dedicated Marketing Cloud technical architect to design a strategy for customer data synchronization, which you can do using Marketing Cloud Connect between the Salesforce Platform and Marketing Cloud.

Now that you've had a chance to review the capabilities of the Marketing Cloud REST and SOAP APIs, you should be able to make an appropriate choice or design an integration...