Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Integrations beyond Salesforce

With enterprise integration scenarios in the Salesforce ecosystem, we explored two complementary areas.

First, we explored the data scopes and identifiers used across different systems and how they map to each other based on business requirements.

Second, we explored the implications for integration points needed to preserve these relationships and mappings as data moves between systems.

In this section, we extend exactly this concept to integrations beyond the Salesforce ecosystem. We'll start by examining identifiers and scopes from beyond Salesforce and how they can be incorporated into the Salesforce data model. Then, we'll look at how best to incorporate external systems into the Salesforce ecosystem data flows.

External customer data sources

For customer data, within the Salesforce ecosystem, we leverage the Salesforce Platform contact ID as the primary identifier for a customer. The B2C Commerce customer identifiers are...