Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Integration middleware

When we talk about integration middleware in the Salesforce B2C solution architecture space, we're most commonly talking about MuleSoft. Most of the concepts outlined in this section will be applicable regardless of the specific technology chosen, but the accelerator solutions Salesforce has provided are only applicable to MuleSoft.

It is common to talk about point-to-point integrations and integration middleware solutions as being incompatible alternatives, but the reality is more nuanced. The point-to-point solutions outlined earlier perform some work that cannot be replaced by an integration-focused solution, but there are certainly advantages to using something such as MuleSoft to complement the point-to-point integrations.

The Salesforce Platform integration patterns are typically broken down by layer into the following general categories:

  • User interface layer
  • Business process layer
  • Data layer

The following diagram illustrates...