Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Questions

  1. Of the following three Marketing Cloud component products, which is built on top of the Salesforce Platform: Email Studio, Automation Studio, or Salesforce CDP?
  2. What Marketing Cloud tool would you recommend to a customer looking to add SMS marketing capabilities to their existing email marketing?
  3. What is the simplest tool you can use to add programmatic customization to Marketing Cloud emails and CloudPages?
  4. You know your solution requires storing hundreds of thousands of product data records in Marketing Cloud, which will be fed on a nightly basis from B2C Commerce. What is the appropriate storage mechanism in Marketing Cloud?
  5. You're working with a customer that currently uses Marketing Cloud to send emails from B2C Commerce and they're looking to add Service Cloud. Are there any potential concerns you should address early on?
  6. True or False: The Marketing Cloud REST API is a newer API and should be used exclusively for new implementations...