Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Point-to-point integrations

Point-to-point integrations are any connections between the component systems of a solution where the express purpose of the component is something other than an integration layer. Making a SOAP API call from B2C Commerce to Marketing Cloud to trigger an order confirmation email after a customer places an order through the storefront is an example of a point-to-point integration. Fetching customer data from MuleSoft, which in turn retrieves data from other systems, is not point-to-point.

Point-to-point integrations are sometimes viewed as an anti-pattern as integration middleware solutions such as MuleSoft, Dell Boomi, Talend, and Jitterbit grow in popularity. Indeed, an architecture built on a well-structured integration solution has significant advantages, which will be discussed in the next section. Despite that, there are still many situations where point-to-point integrations are the best choice or even required.

The following diagram represents...