Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Marketing Cloud capabilities

Understanding the capabilities of Marketing Cloud, especially as it relates to a B2C solution, requires taking a step back and evaluating it more holistically than the product-by-product review we did in the previous section. Fortunately, the capabilities required by most direct-to-consumer sellers in the retail or consumer goods space are available with a Marketing Cloud Corporate or Enterprise edition license, which we'll assume as the baseline for this discussion.

Salesforce CDP is also worth evaluating, for an additional cost, if robust audience segmentation and a 360 view of the customer is required in the marketing space. Other products should be evaluated on an as-needed basis.

For Packt Gear, a careful review of the capabilities of each Marketing Cloud product leads you to believe that a Marketing Cloud Corporate edition license will be the right starting point. This provides access to helpful tools such as Journey Builder, mobile and...