Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Chapter 10: Enterprise Integration Strategies

By this point in the book, you've learned a lot about the Salesforce B2C solution architecture. You know what the most important component products are, what their capabilities are, and how to integrate them to create a holistic view of the customer.

In most of our examples so far, we've only looked at one B2C Commerce realm, one Salesforce Platform org, and one Marketing Cloud instance. In larger enterprises, the Salesforce picture is often more complex. Multiple B2C Commerce realms could exist in different parts of the world, Salesforce Platform orgs could be set up by different corporate entities at different times, and your Marketing Cloud instance could be subdivided into numerous Business Units (BUs).

This chapter covers some of the complexities involved in implementing a B2C solution architecture in these scenarios. In addition, we'll look at some of the considerations for incorporating additional integration...