Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

Salesforce Commerce Cloud is the umbrella term for the family of products designed to support commerce transactions, regardless of the channel. One of the products in the Salesforce Commerce Cloud is B2C Commerce, formerly called Demandware. It's a standalone SaaS product designed to support the needs of the world's largest organizations across a variety of industries selling products direct to consumers online, in store, through social channels, marketplaces, and more.

B2C Commerce includes robust product and catalog management, pricing and promotion support, inventory tracking, customer data management, personalized AI recommendations powered by Commerce Cloud Einstein, and more. This chapter will focus on outlining the primary features of B2C Commerce within a larger B2C solution so that you, as the solution architect, can understand what role this product plays and what the integration points and best practices...