Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Chapter 4: Engaging Customers with Marketing Cloud

Salesforce Marketing Cloud, along with Service Cloud and Commerce Cloud, forms the foundation of a B2C solution. Marketing Cloud adds the ability to better understand and communicate with your customer through a variety of channels, including email, social, SMS, and push notifications.

In this chapter, we'll review the components of the Marketing Cloud product and how they work together. We'll then focus on the core capabilities Marketing Cloud brings to a Customer 360 solution, the Marketing Cloud data model, and review the integration options available. Finally, we'll conclude with a review of Marketing Cloud solution design considerations.

Building upon our Packt Gear example, we'll look at how Marketing Cloud can allow Packt Gear to build customer journeys that align with common business scenarios, re-targeting customers who build a shopping cart but don't proceed through checkout (abandoned cart...